|
|
|
| DISCUSSIONS ON THE CORE COMPETITIVENESS OF TOURISM INDUSTRY |
| CHENG Wei-guang1, LI Zhi-gang2, JIAN Wang-hua3 |
1. Guangxi Zhuang Autonomous Region Tourism Administration, Nanning 530021, China;
2. Guiling Tourism Administration, Guiling 541001, China;
3. Guangxi Teacher's College, Nanning 530001, China |
|
|
|
|
Abstract It has great significance to study the competitiveness of tourism in Michael Porter's view. According to the point of his view, the key of an industrial competition is the internal factors of the industry. The core of industrial competition is competitiveness advantage, especially the formation and development of the comparative advantage. This comparative advantage shows a sort of diversity during the competition, that is the superiority of this regional resource or the advantage for industrial development.The key of tourism competitiveness is its internal factor-resource too. The characteristic resources are the competitive advantage of the region,The competitive ability of tourism summarizes resource. Because the products of tourism come from resources, tourism resource is exclusive, unique, immovable, unduplicated and so on. Tourism product based on those traits will form especial tourism attractions, and it will attract many tourists and develop the competitive advantage of tourism industry. So we can take a tourism attractions competitive ability as the core competition of tourism industry.Tourism product is the form of tourism industry. Because of the competitive degree, tourism product ultimately represented through selling tourism products. The tourism facility and service are the supplementary of tourism competition. Tourism facility is indispensable to satisfy tourists' touring and living. Popularly tourism facility is corresponding to tourism attractions, namely, the larger-scale tourism attractions; accordingly need the better tourism facility. Tourism service is the ligament of connecting tourist with tourism attraction. Tourism is one of industries, which require high-quality service. The service's quality will affect the tourism core competition. The key of an industrial competition is the formation and development of the comparative advantage, and so the service is an important innovation in developing tourism.Furthermore, the core competitive development of tourism industry is affected the policies of the government、its management、the stratagem of the enterprise and so on. In order to enhance the core competition effectively, we must consider various factors.
|
|
Received: 26 February 2003
|
|
|
|
|
|
|
2005, Vol. 20 
